Timeless value retention in uncertain times

Investment: Gold

gold

Overview — Gold

All time high 2025: 3,500 U.S. dollars
The price of gold is currently (25.04.2025) around $3,300 (€2,905) per ounce and has had a strong upward trend in recent months. The main reasons for this increase are rising inflation and continuing uncertainty on world markets, which make gold attractive as an inflation hedge and safe haven.

Geopolitical tensions, particularly within the BRICS countries, and the growing demand for alternatives to the US dollar have further fuelled demand.

Central banks worldwide, particularly in emerging markets, are increasingly buying gold to diversify their reserves and reduce dependence on the dollar.

Historically speaking, gold has proven to be a reliable asset in times of crisis.
overview

Physical gold demand
in key markets (2023*)

Chart with world map - Physical gold demand in key markets (2023)

Aggregate demand

Global gold demand was 4,448 tons, which represents a decline of 5% compared to the previous year.

Central Bank Purchases

Central banks acquired 1,037 tons of gold net, slightly less than the record 1,082 tons in 2022.

Investing in ETFs

Gold ETFs recorded outflows of 244 tons, marking declines for the third year in a row.

Demand for jewelry

Demand for gold jewelry remained stable at 2,093 tons, with slight growth in China.
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Development in 2024

First quarter

Overall demand rose by 3% to 1,238 tons, the strongest first quarter since 2016.

Second quarter

Demand reached 1,258 tons; an increase of 4% compared to the previous year.

Third quarter

Total demand rose by 5% to 1,313 tons, a record for a third quarter.

Fourth quarter

Total demand rose in the 4th quarter, by 1% compared to the same quarter of the previous year, to 1,297 tons. In 2024, total gold demand reached an unprecedented record for one year.
Gold Bars — S&P 500 TR Index — US Treasury Bonds

Performance comparison
by Gold bars

Source: Bloomberg
Bloomberg chart

“Debtors fail, markets collapse, but gold, as the highest form of safe money, aims upwards.”

— Michael Belkin